| An
                                             Ordinary Day -- 318:00I meet some colleagues to present them
                                             my vision on New Media, giving numerous
                                             examples from the Internet, and
                                             pleading passionately for increasing
                                             the budgets for interactive media.
                                             They're deeply impressed and we
                                             discuss the importance of these
                                             developments for our brands, its
                                             impact on the future of us all,
                                             and why no marketer has shown up.
 19:30I finish reading the rest of my E-Mails.
                                             There is another message on my voice-Mail
                                             from the account director, who proudly
                                             informs me that they will be coming
                                             up with a proposal for the leaflet
                                             next week, anyway, because they're
                                             convinced they can do a better job
                                             as "that other agency." Maybe
                                             I should tell him that I've got
                                             to have the artworks ready by tomorrow?
                                             Naaa!
 20:15My trusted motorbike has waited patiently
                                             for me. I enjoy the wind browsing
                                             through my hair, while I race across
                                             the bridge into the evening sun
                                             that slowly sinks into the ocean
                                             like a red orange. (This is a metaphor,
                                             by the way. Well, actually it isn't,
                                             but who is to notice anyway).
 20:25Opening the door to my apartment, my cats
                                             slowly raise their eyebrows (nothing
                                             more), apparently exhausted from
                                             an entire days' sleep. The food
                                             has been eaten, as always.
 20:30There's little in life I enjoy as much
                                             as a nice hot shower after a hard
                                             days' work. With horror I notice
                                             that I can't see my knees when looking
                                             down at my waistline and I decide
                                             to skip lunch tomorrow.
 20:50I decide I'm too tired to go out for dinner,
                                             yet I'm starving, so it's gonna
                                             be the microwave again. I make a
                                             note to personally thank its' inventor,
                                             pick a pizza from the freezer and
                                             put it in the microwave.
 21:00Enjoying the pizza I turn on the telly
                                             to watch Dutch television: There's
                                             a man whose greatest fantasy is
                                             to eat fresh salad from the naked
                                             body of his pal -- I switch channels
                                             because my pizza makes efforts to
                                             see the outside world once again,
                                             probably for some reincarnation.
 No, Jerry Springer isn't it either, so
                                       I switch the telly off again and plug
                                       my Psion organizer into the modem to get
                                       my private E-Mails. I spend the next hour
                                       reading news on organizers, the Internet,
                                       and the latest once-only never-to-come-again
                                       superbuy-offer from www.eggheads.com for
                                       an infrared mouse. I answer all the E-Mails
                                       I've got from friends who want to know
                                       how my day has been. I decide to write "Just
                                       an ordinary day" and to put that
                                       on my homepage for them (and to save me
                                       from writing the same stuff everyday).
 21:50My cats find out that my warm lap, smelling
                                             slightly like pizza, is the ideal
                                             place to go for a nice nap, so they
                                             both climb on my lap and sleep sweetly
                                             cuddled up together so I can't move
                                             for the rest of the evening.
 22:00I have a date with my brother and two
                                             friends at ICQ (a chat program)
                                             in the Internet. We discuss all
                                             kinds of things, focussing mainly
                                             on the bra-size of Pam Anderson
                                             as opposed to Kylie Minogue.
 23:30I briefly watch the latest Austrian news
                                             on the Internet (thank you, www.realaudio.com!)
                                             only to find out that everything
                                             interesting has completely failed
                                             to happen again.
 23:45I look at the pile of books which I've
                                             ordered from Amazon.com, and as
                                             always I find it difficult to decide
                                             which one to read first. I read
                                             the first page of all of them, and
                                             then decide by random.
 24:00Routine tooth brushing and closing out
                                             cats -- who strongly protest by
                                             constant meowing for about five
                                             minutes. It's never got them anywhere,
                                             but you'll remember what I said
                                             about the cleverness of cats...
 00:30I read the book by some acclaimed Internet
                                             guru, praised to provide "mind
                                             boggling insights in a future full
                                             of change." After a couple
                                             of pages, I decide that I'm utterly
                                             bored and that tomorrow I'll try
                                             another book. I turn off the lights,
                                             cuddling nicely in my warm and cozy
                                             bed. Let's wait and see what the
                                             next day will bring.
 
 
 |